The anticipated openings of Bandai Namco's Cross Store and The Gundam Base at the Mall of America have been postponed indefinitely. Initially planned for September 30, 2026, the delay is a setback in their strategy to expand their physical retail presence in North America. This move aims to create immersive experiences for fans of franchises like Gundam and Pac-Man, distinguishing Bandai Namco from its competitors.
The delay is particularly disappointing given the company's recent momentum. Bandai Namco opened its first permanent Cross Store in Brooklyn, New York City, in February 2025. Following that, The Gundam Base Chicago launched in December 2025, complete with exclusive merchandise and a towering six-foot Gundam statue. The company operates 13 Cross Stores in Japan and has expanded to the UK, reflecting its global ambition.
The Gundam Base stores trace their origins back to Korea in 2003, and have since become a global phenomenon with locations in various countries. These stores offer exclusive model kits, merchandise, and event spaces that enhance fan engagement. The expansion underscores the global reach of Japanese pop culture and its impact on Western markets.
Bandai Namco's Controversial Path
Bandai Namco isn’t new to controversy. In 2021, it was fined by the European Commission for illegal geo-blocking practices on Steam. In 2023, a civil lawsuit was filed against a former employee for embezzling over 4,400 company devices, resulting in a significant financial loss. A year later, a Bloomberg report revealed controversial employment practices at Bandai Namco Studios, which the company denied. Despite these setbacks, Bandai Namco's franchises like Gundam have seen significant success, with record sales figures and a growing global fanbase.
Bandai Namco's US retail expansion aims to leverage the cultural influence of its franchises. The planned Minneapolis store will unite 15 official brand shops under one roof, including a Bandai Card Games Official Store and a Tamagotchi Shop. This effort is part of a broader strategy to provide fans with memorable, immersive experiences that go beyond traditional shopping.
While the delay at the Mall of America is disappointing, it reflects the complexities of global retail expansion. Bandai Namco's ability to overcome these hurdles will be critical in maintaining momentum and fan enthusiasm. The demand for interactive and immersive experiences shows no signs of slowing down, and Bandai Namco's physical retail ventures could set a precedent for how entertainment brands engage with audiences. Whether the brand can navigate these challenges and meet fan expectations remains to be seen, but the potential for success is undeniable.